Why we need brand guidelines
For FermatMind, a brand is more than a name, logo or visual style: it is a set of commitments about trust. When users see ‘FermatMind’, they should have a general understanding of what it means: a system built around self-understanding, career exploration and capability development that emphasizes measurement, interpretation, boundaries and review. It is neither an entertainment fortune-telling site nor a tool that any organization may freely use to label people.
Because the brand carries this trust, we need to explain clearly how others may refer to, quote and use FermatMind. These guidelines aim to reduce misleading uses, prevent unauthorized endorsements, and ensure that ‘FermatMind’ across different channels continues to refer to the same clearly identified, responsible platform, while allowing reasonable discussion.
Names and official references
FermatMind's official Chinese name is “费马测试”, and its English name is ‘FermatMind’. In formal writing, we recommend using “费马测试（FermatMind）” on first mention to help readers establish the correspondence clearly.
- Do not invent official abbreviations, authorized designations or certification titles that could cause confusion.
- Do not imply an unconfirmed partnership through expressions such as ‘official partner’, ‘official research organization’ or ‘officially certified tool’.
- Do not register, operate or use accounts, domains, pages or materials that could be confused with FermatMind's official identity.
An objective mention, report or commentary about FermatMind generally requires no separate permission. However, if your use could lead an ordinary user to believe that you represent FermatMind, have its endorsement, or have an association between FermatMind and your products or services, you must obtain explicit permission in advance.
Quoting and republishing content
FermatMind welcomes accurate quotation. Third parties may reasonably quote articles, explanations, research content, public policies and general product introductions, provided that all of the following conditions are met:
- Preserve the original meaning. Do not quote out of context, alter core conclusions or remove essential statements of boundaries.
- Identify the source, including the title, platform name, link or traceable origin, and state when it was accessed or quoted.
- Do not present a partial excerpt as FermatMind's official support for a view, person, institution or product.
- Do not engage in bulk mirroring, systematic copying, paid republication or commercial resale without written permission.
For reasonable quotations in teaching, media reporting and research discussion, we encourage accurate, restrained use with full context. Summaries, comparison graphics, secondary interpretations and translations that could affect public understanding should take particular care to preserve the original boundaries.
Sharing your own reports and experiences
Users may share their assessment experiences, report excerpts, impressions and growth stories, and are responsible for what they share. Consider your own and others' privacy: do not disclose account information, payment information, complete raw answer records or sensitive information about others without their consent.
- You may share summaries of your own results, impressions, reflections or suggestions for using the product.
- You may discuss whether a report helped you understand yourself, but should not present your personal experience as a universal conclusion about everyone.
- Do not remove attribution from report content and present it as original content, consulting templates, training materials or paid products.
- Do not conduct unauthorized business using claims such as ‘officially certified by FermatMind’ or ‘FermatMind-authorized consulting’.
FermatMind encourages sharing real experiences, but opposes using a user's individual results to humiliate, compare, control or discriminate against others.
Visual assets and brand presentation
FermatMind's logo, wordmark, graphic elements, interface screenshots, visual templates and other brand assets belong to FermatMind or the relevant rights holders. Use the officially released versions, following the principles of clarity, restraint and avoiding misleading presentation.
- Do not stretch, compress, crop, redraw, recolor or force assets into combinations with other marks in ways that create a misleading visual impression.
- Do not use brand assets in paid advertising, advertising materials, landing pages, product packaging or event pages without written permission.
- Do not use FermatMind's visual elements in contexts that could misleadingly suggest an official partnership, recommendation or certification.
- For media reporting, partnership demonstrations or brand materials, request the latest assets and usage instructions through official channels.
Permitted uses, uses requiring permission and expressly prohibited uses
Uses generally permitted
- Accurate mentions and reasonable quotations in news reporting, academic discussion, classroom teaching and research commentary.
- Users' non-misleading accounts of their own experiences.
- Partners' use of the brand name, links or standardized materials within an approved scope.
Uses generally requiring written permission
- Displaying the brand alongside others in joint releases, commercial promotion, advertising, materials for in-person events, courses or consulting services.
- Large-scale republication, mirroring, publication of translations, white-label partnerships, redistribution or use of asset packs.
- Associating FermatMind's name or assets with third-party products, organizations or commercial interests.
Expressly prohibited uses
- Impersonating official accounts, partners, certifying bodies or authorized organizations.
- Using FermatMind's name for fraud, traffic diversion, charging fees, false promotion or unauthorized data collection.
- Presenting assessment results as tools for hiring, admission, elimination, pricing, matching or other discriminatory decisions.
- Bulk copying, selling, using for training or redistributing FermatMind's content, reports or brand materials without permission.
Requests from media, partners and applicants for permission
To formally use FermatMind's name, content or visual assets in reporting, research, courses, events, product or distribution partnerships, or other public-facing projects, contact us through the official channels listed on the FermatMind website. Please describe your intended use, material format, publication scope, timeline, and whether it involves commercial revenue, data processing or joint branding.
Our criteria for granting permission extend beyond audience size to accuracy, respect for users' interests, the risk of misleading people, and alignment with the platform's long-term mission and boundaries. We reserve the right to reject partnerships that increase public misunderstanding, undermine user trust or breach boundaries on high-risk use.
Violations and updates to these guidelines
FermatMind reserves the right to protect its brand name, copyrighted content, visual assets and other intellectual property. For impersonation, misleading uses, infringement, bulk republication, illegal sales, false endorsements or other serious violations, we may require corrections, deletion or cessation of distribution and, when necessary, take further legal action.
These guidelines may change as products, partnerships and public materials evolve. The latest version is the one published on FermatMind's official website.
